Gruber's usually too much of a walking Apple ad for my taste, but I love this.
We need to define the things we hate. Give them words. Use the words as weapons.
I've been thinking about this a lot recently with "watermarks" of the statistical and non-visible kind used to track image creators. (Google embedding "this image is AI but also here's the user ID".)
I've been thinking that practice needs a new word too. It's not watermarking, it's signals-math based tracking, so maybe sigtracked.
That might not sound gross enough though.
It's more than just defining things. It's ridiculing them.
I find the characterisation of his Apple praise fascinating. It's really not that zealous, unless you hate Apple (which is fine). I think this image of him speaks more of the prominence of the Apple superfan image in popular culture than the actual reality of his position.