If privacy matters to you, you should at least be using a JavaScript blocker/whitelister such as NoScript. With this, the entire page is readable and there is no popup; no first-party cookies are added as far as I can tell (and I have Firefox configured to block all cross-site cookies, which doesn't break this page); and the YouTube video is replaced with YouTube's "Error 153" placeholder with a direct link to the video.

(For reference: https://www.youtube.com/watch?v=ERgnSetWkEA)

You can read the entire article without that, it explains everything really well.

It’s not like many companies in the world where the video IS the article and they just assume no one reads.

At least they give you a choice