Maybe they really should. That way, instead of having a run of the mill unusable parallax scrolling landing page, they could have a page with a controllable animation that visually explains the mechanism of action behind these glasses. Would be a hell of a lot more interesting than vague or otherwise inscrutable prose about liquid crystals / their products / their company being cool.

Don't say that, I don't want lenses running on Vue/React.

Make it love2d where humans and building are replaced by pixel art.