I don't think that's the only reason but you're spot on about OpenAI marketing being absolutely terrible. The primary product names of "Claude" vs "ChatGPT" highlights this remarkable difference. To the point where I'm seeing Claude completely take over the generic term for agent.

I do think OpenAI is doomed due to bad leadership. What you said (that the marketing is relatively terrible) and what others are saying here (that the product is worse) is damning isn't it? Are they really failing on all fronts?