Not working within the bounds of lifetimes, and more ecosystem that doesn't live in the world of lifetimes, gives Zig some of the wonderful dev ergonomics of Rust while making it easier to prototype.

For small, short game dev, or even smaller embedded projects, this ends up being a wonderful way to live as often times you're trying to eke out performance in ways that would require breaking out of whatever type abstractions or using unsafe.

For long-lived systems, for systems that need to have lots of people with various skill levels work on them, for a mature ecosystem, for a language/standard library with stability... You probably don't want to pick Zig right now. Some of these points will change over time with Zig becoming more mature, some won't. Zig will always be super cool to build things in.

As far as most low-level programmers not liking Rust like some other commenters say, lol, lmao even.