not sure that works as well when they don't own their API though; how much software is openrouter-only in a way that's not 5min of deepseek to patch the source for, or 15min of opus to patch the binary instead
Everyone (except Anthropic) seems to be settling on the same API, so nobody "owns it" anymore. I expect there to be practically no software that's OpenRouter-only.
I agree that technical lock-in wouldn't cause the consolidation. Instead, if it happened, it would be because of the network effects of the two-sided platform.
People could email cat photos and resumes. But Facebook and LinkedIn are where everyone already is, so that's what they use instead.