It's just one more facet of the enshittoscene, the era where actual product quality is completely irrelevant. Put it in the same bucket as websites that lag when you scroll, apps that refuse to show you video without a huge play/pause button overlaid in the middle of it that never goes away, and the movie Melania. My hypothesis is that billion-dollar businesses no longer exist to sell things to customers, but only to impress other billionaires to get their investment money.