I just remembered there’s a black mirror episode about this. The paid subscription evolution by a “health tech” startup let’s say.
I won’t give away the plot, but it’s so realistically absurd it’s sad, hilarious and terrifying all at once.
I was just watching that episode literally now and had to nope out of it halfway through because it was making me sick to my stomach.
For those who might want to watch it, the episode is called "Common People", and it's a pretty brutal one.