I’m not going to call it dumb, but I will will say… reading that bit, I don’t understand this product at all and could not be further from their target market.
These are keyboards for users of LLMs. Every time their keyboard falls apart they are reminded that LLMs can make mistakes.
I don’t understand it either and I know people who are in it. Super expensive keyboards are one of the strangest hobbies I’ve heard of!