You WILL be getting ads in the app, though. There's nothing in the article that says you won't. This is like Snapchat's subscription. You get more features, but still have the ads. This isn't replacing "if it's free, you're the product", it's "if you're willing to pay, you're an even more valuable product".

Or even if you block all ads, the statistical value of your data is still important for showing ads to people like you and people around you.