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tgmatoday at 1:07 AM4 repliesview on HN

People who spew I'd rather pay, I'd rather pay often majorly underestimate how expensive Google and Facebook would have to be in the western world to offset the ad revenue per person. The irony is this is especially true for you if money is no object to you, as you'd be disproportionately valuable to the ad machine. It's not going to be ten bucks folks.


Replies

bigmadshoetoday at 1:31 AM

You can actually look this information up! For example, Instagram makes approx $2-50 ad revenue per user per year, depending on the region. Apparently it’s highest in North America.

So <$5 per month for someone in the developed world to keep using Instagram and stop being the product. If they redesigned the app around what’s best for users vs advertisers, it actually seems like a great deal, considering many people spend multiple hours per day on apps like these.

Of course this would get pretty expensive for all the services we use. But I personally would happily throw $100-$250 per year at my most used apps to stop being advertised to.

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abdullahkhalidstoday at 3:08 AM

Why would you include the money required to pay shareholders, pay the humongous parts of the company doing ad tech, the lobbying money, the fine money, etc. What is the cost of running a social media site?

I have previously calculated that Mastodon costs including development are on the order of 1 EUR/person/year [1]. Even if you 10x it, it's nothing. Facebook does nothing more technically complicated than the forums of the 90s. It's just smarter design.

[1] https://news.ycombinator.com/item?id=38117385

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wasmitnetzentoday at 9:38 AM

Ultimately the consumer is paying for the ad spend as well, so it can't be an outsized part of the budget.

bmitctoday at 2:08 AM

You're assuming that your own data has no cost. They get data from you for free.