I was paying for the ads-free subscripton for instagram and I recently I canceled as a way to reduce social media usage. And the ad version of Instagram is so annoying that it is helping a lot more.
If this new sub becomes a status signaling, it might work.
The article mentions that this is a subscription for additional features. It doesn't say anywhere that you won't get ads. I think the ads-free subscription option is only available in certain markets, like the UK.