As Cory Doctorow is fond of saying

> The thing that determines whether you’re the product isn’t whether you’re paying for the product: it’s whether market power and regulatory forbearance allow the company to get away with selling you.

Or more simply:

> Companies don’t make you the product because you don’t pay — they make you the product because you can’t stop them.

As far as feature development goes, Meta isn't looking under the couch cushions for change. If they want to invest in a feature, they will.