Meta’s reputation has eroded so much that many will view this as an act of desperation rather than a chance to reframe social media. The idea of paying for social media to become the customer rather than the product has been both discussed and tried. There is such a deep lack of trust from years of bad deeds that I doubt anything positive will come out of this.
Not just that, but there's no mention of removing ads or tracking. So it sounds like people get to pay for the privilege of being the product on a platform which has degraded to the point of being absolutely useless.