Newspapers had no choice after craigslist and later Google/Facebook took all their classified revenue.

LLMs may or may not be able to cover their costs with it. We'll see - I suspect product placement as recommendations will become a thing as it won't take as much GPU to give a "recommendation" on "the best widget for X". I firmly expect it to become enshittified the same way google and amazon search has.

And that's if LLMs don't become commodified.