It's not that promotions should be given out indefinitely but I think a pay raise in line with inflation should be the minimum, unless you are under performing. It's funny when a company excitedly shares a pay raise with you are it's below inflation...
I always look at inflation when I get a raise. Or if they are skipping raises because of the economy - I compare to inflation. I accept that as a staff level engineer I've reached about the top of what I can make - but I still expect my income to match inflation, and I have left when it doesn't.
Merit raises are typically based on market rates as a baseline. The employees' costs in terms of consumer price inflation are not a factor. If every employer gives out raises in line with inflation that also creates a positive feedback loop which contributes to higher and higher inflation every year (I do understand that's not the only thing which drives inflation rates).
If your wages are falling behind then look for opportunities in higher growth sectors.