The software industry certainly didn't give up. Most smaller game studios outsource their copy protection to Steam. Larger studios use Denuvo which works better than ever. Some Denuvo games stay uncracked for years. Non-entertainment software mostly moved to SaaS with a subscription model which is essentially uncrackable or, where that was not feasible (CAD and video editing), use extremely invasive copy protection measures. For example, Dassault can catch your Solidworks cracks even on an airgapped computer. They taint every file you create as pirated and when you give that file to a licensed user, their legitimate copy will phone home and have their lawyers force the legitimate user to betray you.
The software industry certainly didn't give up. Most smaller game studios outsource their copy protection to Steam. Larger studios use Denuvo which works better than ever. Some Denuvo games stay uncracked for years. Non-entertainment software mostly moved to SaaS with a subscription model which is essentially uncrackable or, where that was not feasible (CAD and video editing), use extremely invasive copy protection measures. For example, Dassault can catch your Solidworks cracks even on an airgapped computer. They taint every file you create as pirated and when you give that file to a licensed user, their legitimate copy will phone home and have their lawyers force the legitimate user to betray you.