> I think we’re all used to user-hostile software these days [...]
Malware. Call it what it is. Software that intentionally subverts and acts against the user’s intent is malware. It’s important to call malware what it is because people don’t even realize they shouldn’t use it when it’s not called malware. Instead, they get "used to" using malware.
Between it being a website and harassment being the only harm, I don't think the term "malware" fits.
Please do not call it malware, because it is not. It is just bad software UI.
Do casual computer users use the word "malware"? I think people only know the term "virus" but when I say "windows is a computer virus" everyone thinks I'm insane.