Coming from 10 years of Linux to macOS, Apple deserves praise for this point too.

I don't use Apple Intelligence, Safari, or Siri on my Mac, and I'm extremely happy to report that Apple does not nag me to use these features at all. THANK YOU APPLE.

Windows would open Edge for random reasons instead of my preferred browser to nudge me to use it, Cortana was a constant reminder in W10 because it was part of Windows Search, and of course, we all know how they push Copilot.

Apple isn't perfect (iCloud is fine on macOS, but iOS is quite misleading and often defaults to on even if you really don't want it), but overall my Mac respects my wishes as a user and it makes me look forward to using my computer as a tool.

I can't get my ipad to shut up about iCloud storage. At least with windows I know how to turn that stuff off (worse case registry fix). I have no idea how to hack Apple's stuff.

It’s relative, I’d say about 10% as annoying as Windows

It still does a tiny bit (iCloud Drive is quite pushy) but to uncomparably smaller extent vs Windows

Macos absolutely has incessant random popups everywhere. Not exactly the same kind, of course.

Ehh Apple has been self promoting their own services directly in the OS for a while now, including popups via notifications.