My brain immediately fills in the whole story that happens after this.

1. Someone links this post in an internal Slack-like app to relevant PMs and designers.

2. Someone in leadership respond "dang we should look at this deluge of CTAs". In doing this they pretend as though it's new information that people didn't have until now, since that avoids anyone being responsible, even though every single engineer and the designers that still have their idealism are full aware of it.

3. Some PM is assigned a project of cleaning up CTAs, which they half-heartedly do, and the situation is slightly better afterwards, although nobody is accountable or really cares and the same problem will happen again for the next round of launches, since everyone's OKRs are tied to getting users NOW and CTAs that stupid people click on / random people accidentally click on are the best way to drive a metric in the near future. Somehow they manage to spin the cleanup as a positive and wholesome metric-moving project instead of what it is, which is doing extra work to fix other peoples' negligence.

4. Nothing like introspection happens because the org is entirely driven by short-sighted metric-maximization. It continues to gradually rot, losing the engineers and designers who care about the users, with the main decision-making roles turned over every couple years so pointless pms and managers can stick stars on their resume.

5. In a few years when the accumulation of misanthropic decisions starts to actually affect metrics in a way that nobody can easily bandaid, some executive will start a new project to do something about modernizing the whole app. A bunch of people will ship things to clean it up, and a new design will launch with a bunch of user studies that validate it as better. It will almost certainly be worse, but nobody cares, they just need work to do, and they'll massage the metrics to make it good enough until they can switch roles again.

6. At no point will the organization be capable of anything like shame, which is a shame because that is what is needed: someone in charge has to believe in doing things because they are good for the users and not for mindless metric-moving, and hold those under them accountable accordingly. Instead we get this, which is basically the long-term symptoms of going public in an industry where user growth and retention are not very quickly correlated with changes in the product. As a result bad product changes alienate users slowly and there is little incentive to make good changes, because neither result affects anything in the next few quarters. So instead you get this bullshit: because it's an easy way to hit OKRs and get promoted, and people's bosses have no reason to disagree because it's a cheap way for them to hit OKRs and get promoted also. Not that they're wrong. When the goal of the company is mindless optimization instead of anything socially positive, maybe this is truly what optimal behavior looks like. Although you can be sure that internal messaging nevertheless focuses on how socially positive the changes are. Gotta keep the illusion going so nobody realizes their job is shameful.

Or maybe that won't happen. But ... I've been around this cycle a few times, at companies who inherited Google's contemptible style of management. Somehow feels like I've seen this before.