I just got off from their 50GB plan and the amount of nagging has been insane. There's a giant banner in the photos app, a banner in the health app and everything else that I removed from icloud backups, strongly suggesting (in what I must imagine would be a well-studied message designed to induce panic amongst less tech-savvy users) that I am in a perilous situation and must restore icloud backups immediately. Deeply shameful and has made me even more aware of their shenanigans.