Unfortunately, money changes people. 2018 was a long time ago. Before AI was considered a product you could really market in the current sense. Before trillion-dollar valuations became a prospect.
Remember how OpenAI was supposed to make open-source models and cap its potential returns to investors at some multiple of their principal (my memory says 100x, maybe I'm wrong)? Well, that went out the window as soon as the word "trillion" was mentioned.