alt Hacker NewsI wish Adyen was as good at marketing and hype as Stripe was.
Stripe is really good at making themselves look like a way bigger deal than they are.
Replies
No point in marketing when you outright reject customers:
Thank you very much for the comprehensive feedback.
I have taken a look at the information you have provided and unfortunately, at this time, Adyen is only able to support businesses currently transacting more than €5M per year or businesses which are currently supported by a Plugin built by Adyen. The reason for this is so that we are able to provide the right level of support and resources to our merchants at the right stage of their company growth.
If you would like to stay up to date with our payment offering please do sign up to our newsletter here.
In the interim, I want to ensure that you find the right provider, so I would like to direct you about payments. They are specialists in finding the most relevant payment solutions for all business models and I have no doubt they will offer you several great options.
I wish you the best of luck with your business moving forward, and hopefully we can reconnect in the future.
Kind Regards,
Ana Sales Specialist
A big reason Stripe got big was because they got their YC cohorts to use it. Payments before that was complicated and even though PayPal existed, most people didn’t know you could process credit cards like Stripe, you don’t need a PayPal account or wallet. It’s why they bought Braintree and that added even more confusion.
The lesson is, marketing to developers works. And the best way to market to them to by making their job easier.
Which part that makes them look bigger than they are? Which services are larger than stripe?
Adyen isn't self-serve, so it's difficult for common people to be hyped with it.
More importantly, Adyen doesn't have a messiah-like founder. Patrick is like the second coming of Jesus.
Stripe processes like $2T in txns per year – how do they look bigger than that?
Stripes revenue is ~$20B seems pretty big to me...
Stripe has a useful tool and markets it well. With that said, I'm glad there are other options.
Marketing is really Stripe's main competency and focus.
Really? I thought Stripe was a company that sells CSS stylesheets.
There’s a huge difference for small business owners.
Stripe has a Get started button. You click it, fill out a form, get your site approved in maybe a day, and start making money.
Adyen has a Talk to our team button. You close the tab and never think about it again until you’re making serious money.
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Edit: that is, of course, by design. Adyen doesn’t want small businesses. From the sibling comment:
> only able to support businesses currently transacting more than €5M per year