I don't think this qualifies as clickbait in the sense that the headline mismatches the contents. My experience with 404 Media is that they treat every article like they've just released the Pentagon Papers, so you just have to read with that in mind.
> My experience with 404 Media is that they treat every article like they've just released the Pentagon Papers
I think you’ve perfectly phrased exactly what it is that annoys me when I see a 404 Media headline. When it was a new shop, I stomached it more, but this is every single headline I ever see from them.