AI vendors are attempting to offer the whole apple. And they are spending huge sums of money in the process.
But most businesses don't really care about most of the apple --- they only need their special bite out of it.
For example, doctors mainly care about medicine. Nvidia is attempting to provide the hardware needed for local, specialized models.
I think it is likely to appeal to video and photo editors who want to use AI tools (the press release has a quote from Blackmagic Design, as well as from Adobe, who I think have no stomach for their own cloud AI).
But I don’t know about specialised: this could run quite large models with MoE.