The problem described isn't companies buying goods and services. It's buying from an entity they partially own and then profiting as that entity becomes more valuable because of the purchase.

Yes, if it's done with an intent to defraud the general population, which could be the case here. Effects and intent really matter when deciding actions.

it's not about that. it's about how it gets reported in their financials.

I think SpaceX should be valued on rockets n space n stuff, not how many magical calculator dollars they bring in.

Surely Google can "make compute go" for $1b/month. Nice way to avoid holding the bag, maybe?