Windows is dying a death by a thousand small, user-unfriendly decisions. This is genuinely sad because the technology underlying Windows is actually very robust and flexible.

So, the partnership is maybe natural, but not prospective. Also, note how Linux is getting popular among gamers. Of course, it's way behind Windows, but the direction of the change is clear.

I'm convinced that Nvidia is not primarily targeting the consumer market and that the ultimate goal for its CPUs is the server space. The company invests effort where the money is, and consumer products account for only a fraction of its total revenue. Maintaining a presence in the consumer market seems more like a way to avoid a complete pivot than a strategic priority.