Does the carpenter who used to build custom fit cabinets with hand and power tools put in the same creativity when he just carries around a scanner, scans the area, the customers use software to select the layout, approve the work, then the CNC cuts out the wood, then all that's left is to put the screws in the holes and go home.
This isn't like the step from hand saws to power saws, and it's disingenuous to pretend like it is. This is what the startup machine has been doing to every industry... finding... "inefficiencies" and "optimizing" them.
Yes, hand made goods come with a story and a memory of the artesan who created them and those things have value.
It's not the item's soul that's at stake when you stop recognizing that, it's your own.