AMD's utter incompetence when it comes to the software side of things is truly, truly baffling to me. It's not like you need a mountain of developers, a team or two on the right project would do wonders for their market share.

For example: Implement the CUDA. CUDA's won, hands down, that toothpaste is solidly outside the tube. Luckily, to the outside observer CUDA is just an API, and API's aren't copyrightable. Literally nothing is stopping AMD from hiring a relatively small team of developers to make AMD GPUs CUDA-compatible.