> Second, preventing or mitigating an incident early (even by just knowing the right feature flag to turn off) can save huge amounts of money: both immediate lost revenue during the incident and future lost revenue from customers who would have pulled their business or refused to sign pending contracts.

Not to be sarcastic but just to offer an observation: in a sufficiently large or bureaucratic organization, preventing an incident from happening can rarely get you any credit or visibility. Such achievement falls into the bucket of "what you're supposed to do". So, those who navigate company dynamics well would rather let the incident happen and then be loud on the follow-up action items. The trick is not to turn an incident into a diaster, so it's a dedicate act.