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groundzeros2015today at 2:14 PM4 repliesview on HN

> it's impossible to create a billion dollar enterprise without a group effort

George Lucas made a movie with a (small) group effort. But what made a billion dollars is his Star Wars universe which is almost entirely his creation.

It literally creates wealth for other people. If my toy sells $10,000 without Star Wars and $100,000 with it, did I participate in making George’s billion, or am I benefiting from it?

> means that they made decisions within that enterprise that resulted in a lopsided allocation of resources at the end.

What do you mean? Every good and service involves many people, but the degree to which they participate in its creation and risk vary. For example, a Farmer may create a more efficient way to grow food. Is the grocery store now entitled to a piece of the reward? They didn’t change anything, all of the improvement is the farmer side.


Replies

tsimionescutoday at 2:45 PM

The bit about Lucas is obviously not true. The universe he envisioned does not sell itself, it was marketed, developed, painted and modeled, added to, kept fresh etc for many many years by a huge army of people. If the only Star Wars media that existed were the original film, or even the original trilogy, it would sell relatively little by now.

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atwrktoday at 2:42 PM

> George Lucas made a movie with a (small) group effort. But what made a billion dollars is his Star Wars universe which is almost entirely his creation.

If that were actually true, how come we can't predict what the next Star Wars universe will be?

Same for pop songs etc. If it were actually about objective qualities of the creation, and not just luck, the next winners of the lottery would be apparent even before they hit the theaters.

There is null inherent quality in the Star Wars universe causing the billion dollar revenue. If George Lucas wouldn't have been there at the right spot at the right time, the dominant IP would simply have been something different.

If you have kids, you can directly observer what actually happens: The IP owners dump huge amounts of money into merch and product placements everywhere, resulting in them getting in contact with the franchise before they are out of their diapers. My kids came home from daycare roleplaying lightsaber fights without any previous contact with the franchise at our home. The trick is implanting the meme (in the original meaning of the word) into kids' brains before another meme can nest in there.

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CPLXtoday at 8:24 PM

> What do you mean? Every good and service involves many people, but

Well yes. That is in fact exactly what I mean.

blanchedtoday at 2:23 PM

> George Lucas

Once again, lopsided allocation - George benefited from and is directly responsible for keeping the cost of labor low: https://www.hollywoodreporter.com/business/business-news/100...

Would he have been a billionaire without that? Who knows? But it definitely helped him get there.

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