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KellyCriteriontoday at 3:39 PM1 replyview on HN

What Im question is how is Google increasing Price-per-Click each year if people are clicking less and less on the links below the AI search result


Replies

brooksttoday at 3:48 PM

I don’t see the contradiction? If the inventory of clicks is declining and the number of businesses bidding on clicks is more or less constant, why wouldn’t that increase price?