> Go where it’s new. Build things no one has built yet — things that other people’s workflows can come to depend on. One important rule here: don’t build what can be obtained by burning tokens. Any engineering product that someone has already built and that you can simply have AI clone — one more review bot, one more workflow tool — is not worth your energy, because its acquisition cost has already approached zero. What’s worth building is paradigm-level work: things that, once they exist, change how other people work.

But once you build something new, that people depend on, they will shortly want to move away from that dependency, lest you raise prices or disappear. Even paradigm-level work ends up as tools that can be replicated by other humans, at the cost of a few tokens. That's a difficult dragon to catch and ride successfully.

I think the author had it right when they talked about going deeper into the stack, where we are still loath to deploy AI. The only way to stay ahead of the beast is to do things the beast can't do reliably.