alt Hacker News> after standardization there's very little room to "develop the algorithms" because nonconformant implementations would be useless.
there is A LOT OF ROOM to develop the algorithms. it seems that you are confused about what an algorithm is, since you seemingly think that there can be only 1 algorithm that can decode a given media file.
There is a lot of room to do exactly the same thing more efficiently, which doesn't count as different algorithms.