At a previous job an "infinite scroll" experience was tested against many paginated pages and 0.2% is roughly the conversion rate of someone clicking through to the 4th or 5th page of results IIRC. They decided to not go true "infinite scoll" but rather add a "See More" button instead of pagination.
Anyway just interesting data points for what "0.2% conversion" looked like in my experience.
At a previous job an "infinite scroll" experience was tested against many paginated pages and 0.2% is roughly the conversion rate of someone clicking through to the 4th or 5th page of results IIRC. They decided to not go true "infinite scoll" but rather add a "See More" button instead of pagination.
Anyway just interesting data points for what "0.2% conversion" looked like in my experience.