Are we really still trying to make calling people fascists a thing?

It has run its course. It’s just noise now. Fascism is anything to the right of anarcho-communism. It’s defined as whatever the user wants to define it as.

It reflects more poorly on the people still saying it than it does on the people they’re aiming it towards. It’s time to move on.

Fascists don't support free speech. Please, learn what that word means[0] and then use it responsibly. We're already seeing the effects of misusing and overusing several other important words for political/societal discourse, and this is one of them. It's entirely unhelpful and lowers the quality of conversation here.

[0] The Doctrine of Fascism is available, for free, in several places. Start there.