To be fair they’re doing it by increasingly immoral, unethical, and potentially illegal methods resulting in at this point over 300 lost lawsuits, regulatory scrutiny world wide, blowback over intentionally enabling scams and fraud for profit, enabling csam, trafficking, etc as long as they pay their ads bills.

It’s a matter of time before the regulatory hammer falls on them and they’re hemmed in via civil courts due to damages. Many of the civil suits they’re losing are petty weak cases showing juries and judges literally hate meta. These are signs that their revenues are short term money grabs due to blindly chasing iRev at the cost of literally everything else.

Even hacking they only really follow through on if their large business credit extensions are at risk or chargebacks. Debit and direct funding isn’t pursued because they’re not loss liable - if it’s literal theft via debit cards, it’s not a priority. If it’s their own money via credit that’s refundable, they’re all hands on deck.

This will all blow back on them at some point and that point isn’t far aware. Courts, governments, banks, they’re all starting to notice the lawlessness and pure avarice. The consequences will severely impair their ads business, require them to undergo worse consent, oversight, and audit that waving an AI hand at won’t be sufficient, especially when the courts are concerned as judges are especially skeptical of AI solutions to court orders.

Their only out is to find another business model, which they’ve been trying to do without success since Facebook was first launched.