Back in the early-2000s, I passed the Microsoft certification exam for IIS. I had never even heard of the product (I was told my company had some extra credits at the testing center, I was there taking another exam (Solaris 8 certification), so I figured why not?) I know, MCSE exams were notoriously simple back then, but good god - usually, for every question, 3 of the 4 possible answers didn't even make sense. Anyway, I figured there was no way IIS would last if any dipshit could become "certified" in the product.
That's the value add. Any dipshit can be trained in the Windows server stack, so you can staff your back office with dipshits. For a while in the early 2000s—before the cloud era—Windows was routinely found to have a lower TCO than Linux as a server OS for precisely this reason. More actual deployments too, especially in corporate intranets.