> Nine out of ten people have cable already.
More like 8.2 out of ten. Either way the remainder is still a pretty decent market. And that's just talking about people in the USA. About 75% of Starlink subscribers are outside the USA.
> and the poorest 1% at that
Not by a lot. People who live in remote areas in the USA tend to have much less money overall, but they tend to spend much less money overall, leading to a similar amount of buying power. Someone who lives remote is more likely to own their home outright or have a relatively small mortgage. Their socio-economic status can appear numerically depressed because the numbers generally don't account for non-monetary consumption. (You got paid a salary and bought salmon from the supermarket. Remote dude fishes for salmon in a local stream. You both traded your time for salmon, but remote dude's salmon is invisible to GDP statistics.)
And furthermore, for them, Starlink would be budgeted for like an essential service rather than a luxury convenience.
> Starlink would be budgeted for like an essential service
As someone who has lived and worked remotely for the bulk of time since 1960 or so, it's not essential ipso facto; myself and most of the people I know have somehow managed to survive sans this supposedly essential service for 60 odd years (since 1935 in my fathers case, he's not dead yet).
Its more compelling use case is a relatively cheap way to integrate vehicle GIS data across four to ten thousand hectares or so (ten thousand to twenty five thousand acres) for farming, mining, exploration, etc.
Globally, its not especially attractive for non civil applications (military use, etc) as it creates a reliance that can have a plug pulled at the worst moments.