alt Hacker News> AI has not changed that.
But it has. AI can help you do market research, develop buyer personas, evaluate potential customers, create, analyze and enrich prospect lists, evaluate marketing channels, create ad copy, write sales scripts, think through objections and how to respond, etc.
Will it turn you into Jordan Belfort? No. Will it be 100% successful or effective? No. But can it help enough to make a difference? Sure, in enough cases.
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Unfortunately it feels close to zero sum to me. I am getting absolutely drowned in AI generated personal sales pitches now. That obviously scraped my name/company online and automated the email. I feel sales becomes even more relient on trade shows and conferences and person to person interaction (Only talking about B2B stuff that I am involved in).
If anything, AI has made it more difficult and challenging because every customer and investor is drowning in AI-generated collaterals, websites, etc. The situation is dire in the academic world, where both the applicants and the reviewers now rely so heavily on AI that both publishing and financing has turned into a lottery.
I am positive this will settle down at some point, but the difference will always remain about your own abilities, not that of AI.
AI generated market research won't necessarily match reality.
If you're using AI for your marketing you're going to get lumped into a slop category, with plenty of other products to keep you company. Only people with AI psychosis actually believe this garbage. All LLM output has a cheap stench to it that's impossible to ignore.
There is no shortcut to hardwork, but llms somehow have people thinking that is the cases, it plays so well into people's desire to be as lazy as possible.
Assumption: now everyone can do more of the above. The final line is still selling. So everyone will get to the sales part, FASTER. Triage will still happen at this stage, regardless of AI. You won’t be able to avoid this triage, regardless of how fast you get there.