Anecdotally, I don't know anyone who picks up random tools, unrelated to AI, because AI is advertised.
Usually when I see people see a pop-off for Try our AI assistant I hear "Fuck off" or "leave me alone" while they close it. It's like everything has a modern Clippy.
Personally I do see it as a VC signal, as if they gave up on making a good tool and started working on slopifying it.
60% is lower than I imagined, tbh. Most people aren't doing agentic workflows and AI is likely not a selling point.