This should be regarded as a failure of the markets.

This anti consumer crap, that people demonstrably hate, worked! It worked to increase share price. We should all see that as a a fundamental failure of the market to transmit information about what brings the consumer value. Instead, it has been rewarded to the tune of trillions of dollars, a huge segment of society's resources.

There is a sense among level-headed people that the market is irrational "right now," but it's been years of this shit. When do we call a spade a spade?