Once a negative connotation takes over a word, there's almost no coming back from it. When practically every public implementation of AI is negative, people are going to permanently associate negative thoughts towards it. We saw the saw thing when the prospect of AI came to video game development. People had high hopes that it could really improve things but no, all that was scene was lazy, half baked, terrible implementations of AI in video game development and now the general view of AI in that sphere is automatically hated.