> they have no hope for commercialization.

Remember, commercialization isn't the goal. They don't need to make a profit, as a company, they just need to get people to invest in their company and not get charged with fraud for something along the way.

I read the site and it seemed pretty clear? It's a 3d, transparent, high res image of your whole body reconstructed from the wave data from a large number of high frequency ultrasound scans. But it's also a high end spa in San Francisco that softly scans your body. Then, you uh, do as you want with the data (presumably show it to your doctor, who will be perhaps bemused)?

This made me spit my coffee out! Thanks for helping me start my day with a laugh. No comment otherwise :-P