I do think it is important to have autonomous discoverability with domain-anchored trust, whether through .well-known or DNS records or DNS over HTTP. It looks like cloudflare has already added a bunch of observability into their products around this area, and I am investigating too [1]. It seems like the number of services needing these, and the amount needed per org should both go up with more agentic use cases.
I believe auth.md is also a recent example that uses .well-known