They're funding Fig to create and run a "full network backup" solution. What Bluesky really needs to do is figure out a way to get users to own their own backup recover key, whether personally or through some third-party service.

I'm sorry, just to clarify: in your scenario where the app/company is suddenly vaporized from the face of the earth, if that happened to Bluesky right now it would effectively mean that >90% of content currently published using Atproto would be lost?