Growing up in the UK, I never thought about ticks, ever. I then moved to Poland, and remember thinking the Poles were crazy for worrying about tall grass all the time. It was a huge 'wtf are you doing lol?' moment... Then a friend of a friend got fucked over by Lyme disease.
Now I've developed a case of Polish paranoia and tuck my trousers in socks, even if it's 35 degs :/
We stopped burning grass and got ticks infestation. I used work and play in tall grass as a 7 year old in my grapa farm. Never got a tick. 30 years later I found 7 ticks on my cloths after 2 hours walk on the same farm.