on the other hand, if someone is making their own site, they may care about the user impression their site gives to visitors.

i would think they should have the freedom on the site they build and host to choose the impression they give. and sure, if they choose to let their square be filled with noise rather than signal, that’s absolutely their choice. but they also may choose for it to be filled with signal rather than noise. the key thing is the site owner should have the choice to give whatever impression they want for their creation.

again, if they want that impression to be hijacked by noisy trolls, they can choose that too.