Except it isn't as straightforward as most people would think. The last time I checked this, I think there were some issues with Bluesky app view and it didn't show accounts from a self hosted PDS
When was the last time you checked that? That is definitely not currently true and hasnt been for as long as I've used Bluesky.
You may have seen a temporary bug.
It's completely straightforward and it works. Tens of thousands of users are doing it successfully.
https://blue.mackuba.eu/stats/