They're betting that the target demographic will pay a premium for the form factor, not so much the tech specs.
They are completely ignoring the market of parents who want a non-Smartphone for their kids. And I'm pretty sure this market is going to grow, much more than adults who want to limit themselves.
They are completely ignoring the market of parents who want a non-Smartphone for their kids. And I'm pretty sure this market is going to grow, much more than adults who want to limit themselves.